PSAs

=Learn about PSAs and see some samples=


 * A **public service announcement** (**PSA**) is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement, or commerical, is to sell a product, a PSA is intended to change the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action.
 * The most common topics of PSAs are health and safety. A typical PSA is part of a public awareness campaign to inform or educate the public about an issue such as autism or obesity.
 * A requirement of the Federal Communications Commission (FCC) is that stations donate a certain amount of airtime to serve the public and the community.
 * Most public radio and TV stations have a community calendar for which they will announce events to the public.
 * A public service announcement communicates a message, usually, but not always, for a non-profit organization.

__How to__:
 * PSAs require the “who, what, where, when and why” information to be included
 * On the top left hand side of the page, you put “PUBLIC SERVICE ANNOUNCEMENT” at the top middle of the single sheet of paper followed by a few spaces and then the date that you’d like your announcement to air. If you have stationary with your company’s logo, you can work your format around that. Next, include name, phone, email, and fax of the contact person. Skip a few lines and entitle your announcement, in bold letters, by the name of the event, followed by a short, concise explanation of what you want aired. State what type of coverage you seek. Send it about three weeks in advance. At the end, write ‘-end-’ or ‘# # #,’ as you do in a press release.

Samples:
Flu Shots ~ []#

Pet Adoption ~ []

Conservation ~ [] Text for above link: CRP Public Service Announcement :30 Stop Taking it For Granted! Things going a little rough today? Look for the silver lining. Think about this… Each day, you drink clean water and breathe clean air thanks to the USDA’s Conservation Reserve Program. For 25 years, CRP has reduced soil erosion and stopped toxic runoff from entering into our waterways. CRP removes carbon dioxide and cleans the environment. Fresh water, clean air -- stop taking it for granted. CRP – it’s your silver lining. This message was brought to you today by USDA’s Farm Service Agency.

For many more, visit: []